Advertising Work: Journal of a Goddess
Posted by Raluca Turcanasu on / 0 Comments
Gillette Venus, the female version of the razors, needed to prove how important legs are for women – women even communicate through our legs’ posture.
Hence, because sales increase before the warm season, we were briefed to come with a summer love story that the users should be motivated to follow 6 weeks, with the chance of winning some prizes.
Leo Burnett teamed up with iLeo and Saga Films and created an interactive digital app – video based – where a superb young girl goes on vacation where she meets her summer flirt. By choosing how the Goddess would pose her legs, users influenced the ending of each chapter of the story.
Here’s the beginning of the story:
This involved 4 months of work and 3 long shooting days, under the magical director’s spell of Barna Nemethi.
Here are a few other video episodes:
The Pool:
The Bazaar:
The date night:
