BRAND WORK: The Kindness Stock Exchange
Posted by Raluca Turcanasu on / 0 Comments
The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are).
Rusu+Bortun was in charge with the visual rebranding of the platform, with the Social Media account (copy and visuals) and with event merchandise and layouts.
Kindness Stock Exchange logo detail – a creative exploration starting from Erste brand guidelines by Rusu+Bortun
Event give-aways
The Kindness Championship finale – Facebook cover
Event communication
2015 communication campaign – where I helped with the creative concept and headline:
2015 Kindness championship campaign – headline: we all play good/ well (in Romanian the adverb of good is the same as the noun and adjective, allowing us this wordplay)
Event poster playing on the metaphore of sports, we used printed and framed T-shirts instead of traditional posters
2015 event give aways: prizes, kit for kindness and a diploma
I coordinated the delivery of these materials and developed the brand case study for the ReBrand Competition, where we were awarded a nomination – here.
Brand Merchandise & imagery was developed by the very talented graphic designer Tudor Nastase and the beautiful photography by Roald Aron.
