A few notes on the Creativity 4 Better IAA Conference #5
A few notes on the Creativity 4 Better IAA Conference #5
Posted by Raluca Turcanasu on / 0 Comments
I should start by thanking Diana Flutur & Victor Dobre from IAA Romania for managing to pull the inspiring Creativity 4 Better online conference and bringing an engaged, curious audience in spite of the zoom event fatigue π I really found great value in many of the sessions so hereβs a briefish digest of Creativity4Better...
Mentoring in advertising β a lovely & empowering experience
Posted by Raluca Turcanasu on / 0 Comments
Last summer my thesis coordinator and uni mentor, Mrs Madalina Moraru, came to me to see if Rusu+Bortun, the advertising & branding agency I was with, would take some interns. I talked to my colleagues and explained what a nice idea this would be, so they gave me full liberty to mentor them. And I...
BRAND WORK: The Kindness Stock Exchange
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The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are). Rusu+Bortun was in charge with the visual...