The Super Yarza Twins: an interview
The Super Yarza Twins: an interview
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I met Eva & Marta Yarza at the D&AD Awards in London, 2018, where they also won a Wooden Pencil with their cool Smirnoff campaign. I interviewed them and really enjoyed their optimistic and super hard working, applied mindset. Keep up the awesome GAL POWEH!!! I prepared the following material for the IAA Global Conference...
An interview with the Chief Reinvention Officer: Nadya Zhexembayeva
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Nadya Zhexembayeva, super empowering business woman with a warm presence, was one of the keynote speakears at TEDxBucharest 2018. I talked to her on few of the concepts she developed with her team. Read below or watch the interview at the end of the article. Nadya developed the „Overfished Ocean Strategy” and I was curious...
A gaze towards the future of consumerism: talking to David Mattin, TrendWatching
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David Mattin is the Global Head of Trends and Insights at TrendWatching, a company that follows the evolution of trends in business, innovation and consumption. We talked about consumerism, technology and interconnectedness after David’s speech at TEDxBucharest, the 10th edition (2018). I wanted to understand how the current mindsets and new technologies will impact the way...
[FITS 2018] Suspendarea esteticii pe Peron și în Ziar : de vorbă cu Dan Perjovschi
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Dan Perjovschi, un personaj-artist-activist greu de prins efectiv în cuvinte, a umplut Peronul Teatrului Național Radu Stanca de magneți, a mai pus file în Ziarul Orizontal și a desenat performativ pe lateralul zidului, în cadrul proiectului Vocile Solidarității. Perjovschi a vernisat luni, alături de Constantin Chiriac, Cerul de Magneți și a oferit publicului câțiva muguri...
[IAA]: Talking to Saul Betmead: from the ad business to brand coins to politics and more
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*Piece developed for IAA Romania| the Effie Awards. Originally published here. Saul Betmead, Chief Strategy Officer Young & Rubicam EMEA is one of the strategic minds behind the Vodafone Red Light campaign, awarded Grand Prix in Media at Cannes 2016 and Warc Innovation Prize, and the McWhopper campaign, awarded Grand Prix in Cannes 2016. Check...