The Power of NO – Adobe | D&AD New Blood

This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief. It was an amazing learning experience and I highly recommend it to all students and recent graduates. And even to teachers (hinting here at my dear Mrs Madalina Moraru) – the real briefs are an amazing practice material....

Sometimes, most often than not, we only learn when we fall, when we hurt, when things get so fucked up we’ve no other choice but to cope – wisely! – with them. I needed to literally fall to learn what I needed. To learn what I already knew, but could not admit to myself. On...