BRANDING & COMMUNITY: A Bidirectional Communication. Case Study: Patru Maini

Mrs Madalina Moraru, my thesis coordinator and mentor proposed my Bachelor thesis regarding the buy-social mechanism of a Romanian construction materials producer to EACA Thesis Competition. I got to the second round and it seems I should have explored further the future potential applications of my research. But here’s my work: ABSTRACT 2016, Romania: thousands...

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

Patru Maini, the construction materials producers with a social mission (read more here & here) needed to focus its communication efforts on its main sales target: craftsmen. Context: People that interacted with the brand via the social actions – the renovations of kindergartens,  schools and children hospitals – became brand advocates. Patru Maini is for...