Visual and spiritual inspiration
Work
AV Production Manager @ Outbrain
š Overseeing the production & localization of short form videos displayed programmatically on clients’ website: testing & choosing tools for video production, captioning, automated video production | curating topics based on publisher needs | ensuring the automated ingestion of videos through MRSS feeds
š Managing a team of 10 contractors for global markets: US/UK, DACH, Italy, Spain, LATAM, Poland, Sweden, Israel; recruiting | direct contracts | briefing & supporting with queries | overseeing costs & invoices
š Analyzing performance: looking at starts, midpoints, completion rates, matches (through IAB tags), drawing insights and conclusions to implement in the next month
Freelance creative communicator
I have been running my side gig as a creative communicator since 2016, coordinating communication campaigns for start-ups or nonprofits, managing website build-ups and developing content strategies. Occasionally, I would contribute with articles revolving arts & society or do some photo work.
I have been the recipient of an Erasmus for Young Entrepreneurs Grand, in Dublin, Ireland, collaborating with Rather Gather.
During the same time, I have been part of 3 art residencies:
- with the Museum of Art & History Zalau – case study of my final exhibition
- with WHW Akademija – see my article
- with Marin Art Centre – coordinated the communication campaign and facilitated a photographyĀ workshop for teenagers.
Check out my
PortfolioMore details on the projects I have worked on
The Centre for the Study of Modernity and the Rural World
Content Strategy
Communication Management
Social Media & Content Development
PR
Content Strategy
Communication Management
Social Media & Content Development
PR
Content Strategy
Social Media & Content Development
Website development: copy, imagery, coordination
PR
E-mailing
VIP Reception manager 2017-2019
Proiect āMemoriile CetÄČiiā, TimiČoara 2019
Redactare, editare Či corectarea revistei āMemoriile CetÄČiiā, reunind poveČti de la RevoluČie Či iniČiative civico-artistice din cadrul proiectului āMemoriile CetÄČiiā. Detalii aici.
MentorIAA, program de mentorat pentru studenČi la comunicare & marketing
Content Strategy
Communication Management
Social Media & Content Development
PR
Cultural journalism & art critique
More on linktr.ee/ralz
[Romanian & English]
How Many Skins of Embedded Ideology Can You Shed in 8 Days?
Being is becoming: the deterritorialization of The Paintbrush Factory
What risks did we take in our dreams?
[Romanian only]
Paris, pe stĆ¢nga: grÄdini comunitare
Sunetele dintr-un sat, Ć®ntr-o carte, Ć®n FM, pe bandÄ, Ć®n QR
Ars ex machina Ć®n trei expoziČii londoneze
RevoluČia prin ochii unei mileniale. De ce-uri, sindromul impostorului, educaČia, ca privilegiu
Lia Perjovschi Či-a deschis Muzeul CunoaČterii la Bienala Art Encounters
Ā Ā Ā Ā Ā
COMMUNICATION SPECIALISTĀ @ International Advertising Association RomaniaĀ ā june 2017Ā ā 2018
Taking care of the content strategy for web and social channels, writing articles & interviews + photography.
BRAND GROWING MANAGER @ Rusu+Bortun Brand Growers ā oct 2014 āĀ march 2017
Worked as Brand Growing Manager for a local creative agency, a synergy of traditional advertising to digital products, carries various functions:
BRANDS & PROJECTS @ Rusu+Bortun
BRAND COMMUNICATIONS EXECUTIVE @ Leo Burnett Romania ā feb 2013 ā sept 2014
Leo Burnett Romania is where Iāve started working in advertising, an, as the legend says, it is an awesome school, of talented, responible, hard working people. The luck made it that I started on the most educative of clients: Procter & Gamble, an example of professionalism and thorough market & business understanding. Alongside, I worked on financial and fashion clients.
For Procter & Gamble, our team was responsible with developing locally relevant campaigns and coordinating the campaign implementation in the Balkanic countries: Bulgaria, Serbia, Muntenegro, Moldova, Albania, Bosnia.
BRANDS & PROJECTS @ Leo Burnett Romania
Those were the junior times...
JUNIOR EDITOR @ MEDIAFAX ā FEB-JULY 2011
Mediafax is one of the larget news agencies in Romania and it also offers press monitoring reports to corporate clients, from advertising agencies to pharma companies to sport brands or players. My work here was the āback-officeā of such a report: I was listening to the news bulletins of the main Romanian radio stations and if one of the reporting topics came up, I summerized the piece of news, in both Romanian and English.
INTERNSHIP @ BLUE IDEA ( IQADS, SMARK, DIGITAL IQADS) ā JULY 2012
social media manager creative briefs for www.thecreator.ro platform (a contest platform for artists and brands that want to challenge artists) creative brainstorming
INTERNSHIP @ MEDIA INVESMENT THE GROUP ā MAY ā JULY 2012
This media planning internship helped me understand how ads are positioned in media, based on reach and affinity and to be able to strategically use that in my current day to day activities. Tasks: calculating TRPs and GRPs for different kind of clients and media. At the end of the internship, a contest was organized and I received the 3rd place prize.
NGO & VOLUNTARY WORK
NGO & VOLUNTARY WORK @ AEGEE BUCHAREST
AEGEE is one of the largest pan-European interdisciplinary student organizations. It is a wonderful growth NGO, offering the framework to debate citizen liberties, to imagine a more coherent Europe, to organize various peer events (such as Summer Universities) and to fall in love with the multinational environment. Developing local events for AEGEE Bucharest Coordinating the redesign of the local website Mentorship in a recruitment campaign Event helper for Travel SrU Time Summer University, organized by AEGEE Bamberg, AEGEE Karlsruhe, AEGEE Mannheim Writing press releases and Facebook page content
NGO & VOLUNTARY WORK @ LETāS DO IT, ROMANIA
Letās do it, Romania is an environmental NGO that aims to educate Romanians against littering, by organizing periodic cleaning events in natural areas and communicating them. I was part of the PR & Communication team, in charge with: Finding potential media partners Writing blog content and press releases Sending press releases to influencers
NGO & VOLUNTARY WORK @ CINEMA-EDU @ ASOCIATIA CULTURALA MACONDO
Cinema.edu is a social learning platform for highschool pupils, through cinematography. Macondo is a film distributor in Romania and they use their access to indie films to screen them in highschools so that youngsters can learn about social issues in our nowadays world. I helped the NGO organize such screenings and developed communication materials.
Some fun facts
58 421
Pictures Made
5 475
Cups of Coffee
1 825
Gifts presented
27
Happy Clients