Kingdom of colors

KINGDOM OF COLOURS from Thomas Blanchard on Vimeo.

Sometimes, most often than not, we only learn when we fall, when we hurt, when things get so fucked up we’ve no other choice but to cope – wisely! – with them. I needed to literally fall to learn what I needed. To learn what I already knew, but could not admit to myself. On...

Mrs Madalina Moraru, my thesis coordinator and mentor proposed my Bachelor thesis regarding the buy-social mechanism of a Romanian construction materials producer to EACA Thesis Competition. I got to the second round and it seems I should have explored further the future potential applications of my research. But here’s my work: ABSTRACT 2016, Romania: thousands...

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

Patru Maini, the construction materials producers with a social mission (read more here & here) needed to focus its communication efforts on its main sales target: craftsmen. Context: People that interacted with the brand via the social actions – the renovations of kindergartens,  schools and children hospitals – became brand advocates. Patru Maini is for...

UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016. The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.      ...

The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are). Rusu+Bortun was in charge with the visual...

Conexiuni.AutismRomania.Ro is the first ever web project I ever built, together with my 2 colleague developers at Rusu+Bortun. The client, Autism Romania, needed a digital platform to interact with parents of Autistic young people, recruiters willing to work with this target and the young people themselves. I helped them with the information structure and then...

The Crystal Maze used to be a British TV game show in the early 90s and The Tom Sawyer Effect Social & Content Creation agency in London teamed up with Rusu+Bortun to develop the online experience. Everyone on the project was quite thrilled on how it came up and I am excited to see how...