A few notes on the Creativity 4 Better IAA Conference #5

I should start by thanking Diana Flutur & Victor Dobre from IAA Romania for managing to pull the inspiring Creativity 4 Better online conference and bringing an engaged, curious audience in spite of the zoom event fatigue 👏 I really found great value in many of the sessions so here’s a briefish digest of Creativity4Better...

*Piece developed for IAA Romania| the Effie Awards. Originally published here. Saul Betmead, Chief Strategy Officer Young & Rubicam EMEA is one of the strategic minds behind the Vodafone Red Light campaign, awarded  Grand Prix in Media at Cannes 2016 and Warc Innovation Prize, and the McWhopper campaign, awarded Grand Prix in Cannes 2016. Check...