DIGITAL WORK: Patru Maini, the construction materials producer with a humanitarian mission

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

Patru Maini, the construction materials producers with a social mission (read more here & here) needed to focus its communication efforts on its main sales target: craftsmen. Context: People that interacted with the brand via the social actions – the renovations of kindergartens,  schools and children hospitals – became brand advocates. Patru Maini is for...

Conexiuni.AutismRomania.Ro is the first ever web project I ever built, together with my 2 colleague developers at Rusu+Bortun. The client, Autism Romania, needed a digital platform to interact with parents of Autistic young people, recruiters willing to work with this target and the young people themselves. I helped them with the information structure and then...

The Crystal Maze used to be a British TV game show in the early 90s and The Tom Sawyer Effect Social & Content Creation agency in London teamed up with Rusu+Bortun to develop the online experience. Everyone on the project was quite thrilled on how it came up and I am excited to see how...

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

Promenada Mall is one of the most coherent mall brands in Romania – considering their communication and their activations, for the higher class mall target. I was in charge with coordinating with the client, designer and front-end programmer to face lift the website of this mall. The website engine was preconstructed by the same team...