Photo work: The political theatre season – 2021-2022

To stage corona. To dramatize shame. To enact maternity. To (re)produce hospitality work. To listen to history. To sing delivery. To have solidarity in solitude. What does the labour of a commercial worker or a delivery wo/man mean in Corona times? How can one step in the shoes of those who just serves one’s needs?...

One of the most complex & challenging projects I have ever co-organized was aimed at children and teens in Marin, a village in Northern Romania. My role was two-sided: 1) Coordinating the communications for MarinArt. A platform for education through art in the rural world. What did that entice on my side? Part of the...

After my extensive and critical contributions in Revista ARTA and Revista 22, Ioana Marșic, artist and curator, promoter and making-happen-er of all sorts, reached out to me. Together with Leilei, Andrei, Andrei and Lucian, she was just starting to imagine a NFT-centric exhibition in Romania. But, besides playing around within this new crypto-realm, it was...

Autumn 2020: it’s lockdown and I am going on my first artistic residency It’s in Zalau, a town of less than 50K in North-Western Romania. My plan in this residency was to look without expectations and enjoy time in a greener, breathier place than Bucharest. And, if I could, make people rethink their relationship to...

The partnership with IAA Romania has been definitely my longest lasting professional relationships, as of 2017. Through these years I have worked with Afrodita, Laura, Diana & Victor on all IAA brands, namely: IAA Romania – corporate brand content strategy & implementation: interviewing KOLs such as CEOs, Marketing Managers, Brand Managers from companies within IAA...

Format Film is a creative boutique film studio founded by Andra & Tudor, in Bucharest. They needed help presenting their eye-catching brand films and artful video work in a comprehensive manner and that’s where I came in. Deliverables: Project management: from idea to live. Helped Andra & Tudor organize their content, suggested producing a website-centric reel...

Last summer my thesis coordinator and uni mentor, Mrs Madalina Moraru, came to me to see if Rusu+Bortun, the advertising & branding agency I was with, would take some interns. I talked to my colleagues and explained what a nice idea this would be, so they gave me full liberty to mentor them. And I...

During my time at Rusu+Bortun I was in charge with several pitches – while I have serious doubts with regard to the efficiency of pitching to new clients (and I will explore this in another post) – here is part of the work I did for one of them. The client was a shopping center...

Mrs Madalina Moraru, my thesis coordinator and mentor proposed my Bachelor thesis regarding the buy-social mechanism of a Romanian construction materials producer to EACA Thesis Competition. I got to the second round and it seems I should have explored further the future potential applications of my research. But here’s my work: ABSTRACT 2016, Romania: thousands...

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...