Advertising work: Everyday is a fashion day!
Advertising work: Everyday is a fashion day!
Posted by Raluca Turcanasu on / 0 Comments
Fashion Days one of the largest online apparel retailers launched on the Romanian market with the creative support of Leo Burnett Romania. The creative idea and the AV production was carried out by Leo Burnett Berlin, while us here adapted the layouts and TVCs for the local market. The campaign included bus brandings, large out...
Advertising Work: Fairy @ Masterchef
Posted by Raluca Turcanasu on / 0 Comments
Fairy partnered with Masterchef as a show sponsor and main advertiser and they needed our help to develop several campaigns tailored made for this TV show format. The most integrated of them was the National Dish Debate – a challenge to find out what is the most loved recipe of Romanians. It revolved around chef...
Advertising Work: Blend-a-Med
Posted by Raluca Turcanasu on / 0 Comments
Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate...