Cultural journalism & art critique
[Romanian & English]
Freelance creative communicator
Communication strategy meets content writing & photography.
Here are some of the brands & projects I’ve worked with recently.
COMMUNICATION SPECIALIST @ International Advertising Association Romania – june 2017 – 2018
Taking care of the content strategy for web and social channels, writing articles & interviews + photography.
BRAND GROWING MANAGER @ Rusu+Bortun Brand Growers – oct 2014 – march 2017
Worked as Brand Growing Manager for a local creative agency, a synergy of traditional advertising to digital products, carries various functions:
BRANDS & PROJECTS @ Rusu+Bortun
BRAND COMMUNICATIONS EXECUTIVE @ Leo Burnett Romania – feb 2013 – sept 2014
Leo Burnett Romania is where I’ve started working in advertising, an, as the legend says, it is an awesome school, of talented, responible, hard working people. The luck made it that I started on the most educative of clients: Procter & Gamble, an example of professionalism and thorough market & business understanding. Alongside, I worked on financial and fashion clients.
For Procter & Gamble, our team was responsible with developing locally relevant campaigns and coordinating the campaign implementation in the Balkanic countries: Bulgaria, Serbia, Muntenegro, Moldova, Albania, Bosnia.
BRANDS & PROJECTS @ Leo Burnett Romania
JUNIOR EDITOR @ MEDIAFAX – FEB-JULY 2011
Mediafax is one of the larget news agencies in Romania and it also offers press monitoring reports to corporate clients, from advertising agencies to pharma companies to sport brands or players. My work here was the „back-office” of such a report: I was listening to the news bulletins of the main Romanian radio stations and if one of the reporting topics came up, I summerized the piece of news, in both Romanian and English.
INTERNSHIP @ BLUE IDEA ( IQADS, SMARK, DIGITAL IQADS) – JULY 2012
social media manager creative briefs for www.thecreator.ro platform (a contest platform for artists and brands that want to challenge artists) creative brainstorming
INTERNSHIP @ MEDIA INVESMENT THE GROUP – MAY – JULY 2012
This media planning internship helped me understand how ads are positioned in media, based on reach and affinity and to be able to strategically use that in my current day to day activities. Tasks: calculating TRPs and GRPs for different kind of clients and media. At the end of the internship, a contest was organized and I received the 3rd place prize.
NGO & VOLUNTARY WORK
NGO & VOLUNTARY WORK @ AEGEE BUCHAREST
AEGEE is one of the largest pan-European interdisciplinary student organizations. It is a wonderful growth NGO, offering the framework to debate citizen liberties, to imagine a more coherent Europe, to organize various peer events (such as Summer Universities) and to fall in love with the multinational environment. Developing local events for AEGEE Bucharest Coordinating the redesign of the local website Mentorship in a recruitment campaign Event helper for Travel SrU Time Summer University, organized by AEGEE Bamberg, AEGEE Karlsruhe, AEGEE Mannheim Writing press releases and Facebook page content
NGO & VOLUNTARY WORK @ LET’S DO IT, ROMANIA
Let’s do it, Romania is an environmental NGO that aims to educate Romanians against littering, by organizing periodic cleaning events in natural areas and communicating them. I was part of the PR & Communication team, in charge with: Finding potential media partners Writing blog content and press releases Sending press releases to influencers
NGO & VOLUNTARY WORK @ CINEMA-EDU @ ASOCIATIA CULTURALA MACONDO
Cinema.edu is a social learning platform for highschool pupils, through cinematography. Macondo is a film distributor in Romania and they use their access to indie films to screen them in highschools so that youngsters can learn about social issues in our nowadays world. I helped the NGO organize such screenings and developed communication materials.
Some fun facts
Cups of Coffee