Hey 🌻 I am Raluca, a creative analytical mind with a background in advertising & digital communications.
👩🏻💼 I started out in Account management, worked in Leo Burnett Bucharest and R+B Brand Growers, managing international clients as well as local brands or social initiatives.
✍️ I, then, pivoted to content strategy & content creation for websites, e-mailing campaigns or Social Media for various organizations in advertising, art or education.
🎓 I hold a Master Degree in Image Studies with a paper titled “The transgressions of reflections”, named valedictorian. I had the opportunity to study in Porto (PT) and Paris (FR), besides Bucharest (RO) 🤓
Tingling my creative side, I participated in 3 creative residencies: Zalau Museum of Art and History (RO), WHW Akademija (HR) and MarinArt Rural Centre (RO).
🎞️ I enjoy retro photo tools, such as film photography or cyanotype (sun printing). You may take a peek at my visual work on @i_mirror_the_mirror and @analogue_ralz.
For some time now I go to Krav Maga 🥋 and I keep being amazed on how sport is life-changing. I’d never say now to a kayaking trip!