ADVERTISING WORK: Mr Proper
Mr Proper is one of Procter&Gamble brands with a smaller communication budget. Consequently, there are no local campaigns for each market, but adaptations of the central campaign.
TVCs were produced in Russia and I coordinated their adaption in Balkan countries. Here’s such an example:
In other countries, the brand goes by the name of Mr Clean or Don Limpio. Here’s a nice-to-creepy ad about the life of Mr Clean: