Escape with us – content & graphic assets

Evadeaza cu Noi means Escape with Us and it is a brand that does exactly what its name says: it helps people evade the ordinary life into beautiful, nature based experiences. I have collaborated with them on a freelance basis, writing Facebook and Newsletter content, designing Facebook layouts and event posters as well as helping...

Oral-B needed a campaign to increase awareness and favorability of the Romanian upper class target for the electrical toothbrushes. So, the strategic and senior creatives at Leo Burnett identified the most suitable local influencers for the target and for the brand voice: famous radio presenter Mihai Dobrovolski (Dobro) and TV actress Adela Popescu. The TVCs...

Max Factor, the premium beauty brand of Procter & Gamble, employes little to almost none traditional, ATL advertising. It is a rather PR-led brand, with a lot of in store comm back-up. This is because the brand has only a central brand management team, at Geneva, and it directly works directly with resellers. The resellers...

Gillette Venus, the female version of the razors, needed to prove how important legs are for women – women even communicate through our legs’ posture. Hence, because sales increase before the warm season, we were briefed to come with a summer love story that the users should be motivated to follow 6 weeks, with the...

Really happy you are here  I do hope you will let yourself inspired by this place where you landed. I love inspiring you, I think it’s an awesome way to spread love and cure the world. Maybe it’s nothing in the realm of trumps, fights, poor health and immigration camps… but let me let you...

Mr Proper is one of Procter&Gamble brands with a smaller communication budget. Consequently, there are no local campaigns for each market, but adaptations of the central campaign. TVCs were produced in Russia and I coordinated their adaption in Balkan countries. Here’s such an example:   In other countries, the brand goes by the name of...

Fashion Days one of the largest online apparel retailers launched on the Romanian market with the creative support of Leo Burnett Romania. The creative idea and the AV production was carried out by Leo Burnett Berlin, while us here adapted the layouts and TVCs for the local market. The campaign included bus brandings, large out...

Fairy partnered with Masterchef as a show sponsor and main advertiser and they needed our help to develop several campaigns tailored made for this TV show format. The most integrated of them was the National Dish Debate – a challenge to find out what is the most loved recipe of Romanians. It revolved around chef...

Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate...

“the five colours make a man blind, the five tones make a man deaf, because if you can only see five colours, you’re blind, and if you can only hear five tones in music, you’re deaf. You see, if you force sound into five tones, you force colour into five colours, you’re blind and deaf....