[IAA]: Talking to Saul Betmead: from the ad business to brand coins to politics and more

*Piece developed for IAA Romania| the Effie Awards. Originally published here. Saul Betmead, Chief Strategy Officer Young & Rubicam EMEA is one of the strategic minds behind the Vodafone Red Light campaign, awarded  Grand Prix in Media at Cannes 2016 and Warc Innovation Prize, and the McWhopper campaign, awarded Grand Prix in Cannes 2016. Check...

At the begging of September Vlad and I went on a 3 days trip to Brasov, for the Amural visual festival, which we both absolutely recommend, and Silviu Purcarete’s Faust play, in Sibiu. Armed with our hammocks for the night in Brasov, a Russian Zenith 11 and curiosity for the new adventure, we were so...

This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief. It was an amazing learning experience and I highly recommend it to all students and recent graduates. And even to teachers (hinting here at my dear Mrs Madalina Moraru) – the real briefs are an amazing practice material....

DANDAD17 had a lot of micro-events targeted to emerging talent, the new blood as they like to call it. Most of them took place in Hub10, a 80+ people seminar room that was (almost) always packed. People waited for half an hour or more to make sure they got a seat, and often they still...

After my first 2 days of volunteering before the festival it wad finally time for excitement: inspiring speakers and seminars time! I would soon discover the busy schedule of the day, hopping from stage to stage to see & hear the speeches, just like at a music festival. How do you like them EGGS – at...

After 1.5 months of creative entrepreneurship fidgeting, drifting, navigating unfamiliar waters… here I am at the awe-inspiring D&AD Festival. I decided to volunteer while I was still working at a local Romanian agency, in the rush of the moment. I was then contacted by Ian Lowe, the volunteer manager and a super skilled, hands-on event...

In Shoreditch   triiipppy In Soho  

Coventry used to be one of Britain’s most important industrial hubs, today being a valuable University town. Second largest city in West Midlands, after Birmingham, and 12th in the entire United Kingdom, it’s not a big city, but a pleasant one to study in. Check more info about it here. A lot of pigeons in...

Isn’t it fascinating to discover patterns in everything around us? Our minds are organised around patterns, and the lack of pattern recognition will cause unrest, uncertainty. Here are some patterns in which I see Bucharest, my hometown. Bucharest is this weird, intriguing mix of old and new, of modernity and decay. Beautiful architectures are lost...

I always believe in the power of two: not two working simultaneously on the same task but consulting each other, completing each other, improving the work together. I developed on this here. Working closely with web designers and developers I gathered up a list of inspiring resources to help us in brainstormings & briefings, when...