London before Brexit: photographs of a 20 year old

Discover 2010 London, the one before Brexit, the one I saw at the magic age of 20 years, right before Christmas. Decorations in Soho A crowd of Santas in front of the British Museum, seems like a legit tradition for them, but was quite surprising for us. However, socially things weren’t bright at that time...

I believe in togetherness. I believe ideas become best when shared, when hit against the mind of another. I believe true power resides in a team approach. And I believe the most valuable team is that of 2 people. It’s a pity that the art & copy formula remained just that.  This dream team formula...

Last summer my thesis coordinator and uni mentor, Mrs Madalina Moraru, came to me to see if Rusu+Bortun, the advertising & branding agency I was with, would take some interns. I talked to my colleagues and explained what a nice idea this would be, so they gave me full liberty to mentor them. And I...

Braga is one of the oldest Portuguese cities, with its 12th century monastery, built by the parents of the first Portuguese kings,  D. Henrique and D. Teresa, who are buried there. It’s a lively city, with an University centre, a nice pedestrian city centre. It’s also one of religious centres of the country. Braga was the...

Viana do Castelo is yet another small but superb Portuguese city, perfect for the day trip. It’s a bit up north from Porto, where I did my Erasmus. You can just do a bit of walking around and go up the Santa Luzia hill to see the amazing panoramic view. This city has a unique...

Aveiro is said to be the Venice of Portugal, for its numerous channels. It is located in central Portugal, and it’s the second most populous city in the region, after Coimbra. Building do have the characteristic colourfulness of Portuguese architecture, but with a slight own style. You can easily have a one day trip in Aveiro,...

Conceptual, abstract photography has always been my favourite kind. It is rare, it is emotional, it’s got the je ne sais quoi that makes it special. For me, in a conceptual or mood photo, the rigours of photography cease to exist. If it enhances the concept, let it be burnt, noisy, trembled, even incorrectly framed....

I randomly discovered kogonada.com – as random as you discover all inspirational things online. His videos, mesh-ups of famous films, fascinated and inspired me within the first seconds. Watch this gentle, gracious tribute to Robert Bresson’s photography: Hands of Bresson from kogonada on Vimeo. How accurate of Bresson imaginarium! How simple yet full of underlying...

I have applied a few of my abstract photos on some Society6 merchandise. For example this wintery Warsaw scenary can either be a canvas on your wall: or a pair of leggings: My sunset dreamy photo also looks quite interesting on different items:   Have a look here: https://society6.com/ra-luca/ and if it’s your birthday and...

During my time at Rusu+Bortun I was in charge with several pitches – while I have serious doubts with regard to the efficiency of pitching to new clients (and I will explore this in another post) – here is part of the work I did for one of them. The client was a shopping center...