BRANDING WORK: Patru Maini – the buy social construction company

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

Patru Maini, the construction materials producers with a social mission (read more here & here) needed to focus its communication efforts on its main sales target: craftsmen. Context: People that interacted with the brand via the social actions – the renovations of kindergartens,  schools and children hospitals – became brand advocates. Patru Maini is for...

UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016. The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.      ...

The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are). Rusu+Bortun was in charge with the visual...

Conexiuni.AutismRomania.Ro is the first ever web project I ever built, together with my 2 colleague developers at Rusu+Bortun. The client, Autism Romania, needed a digital platform to interact with parents of Autistic young people, recruiters willing to work with this target and the young people themselves. I helped them with the information structure and then...

The Crystal Maze used to be a British TV game show in the early 90s and The Tom Sawyer Effect Social & Content Creation agency in London teamed up with Rusu+Bortun to develop the online experience. Everyone on the project was quite thrilled on how it came up and I am excited to see how...

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

Fares is one of the oldest Romanian tea producers, located in Orastie, the North-West of the country. Together with the design team at Rusu+Bortun, we redesigned the packaging of one of the ranges: Aromfruct.       The fruit shooting & the steam was done with the nice guys from Red Carpet Studio which I dearly...

Wash&Go was one of my favourite brands to work on during my time at Leo Burnett Romania. Because it used to have a genuine communication and we created ourselves a new opportunity to bring this genuinity back to the brand. Wash&Go is another brand that develops its campaigns elsewhere and then only adapts the voice...

The Tom Sawyer Effect is a Social and Content and Experential agency based in London. They worked with us at Rusu+Bortun to redesign their identity and web presence. I was in charge with coordinating with the designer and developer to bring to life this cute site. I am quite in love with the identity, especially...