Advertising Work: Blend-a-Med
Posted by Raluca Turcanasu on / 0 Comments
Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate to that particular target and it also relies heavily on BTL activations (together with Oral-B).
