Working with the International Advertising Association
Posted by Raluca Turcanasu on / 0 Comments
The partnership with IAA Romania has been definitely my longest lasting professional relationships, as of 2017.
Through these years I have worked with Afrodita, Laura, Diana & Victor on all IAA brands, namely:
IAA Romania – corporate brand
- content strategy & implementation: interviewing KOLs such as CEOs, Marketing Managers, Brand Managers from companies within IAA ecosystem & disseminating them on socials
- Managing the website redesign – lead developer Catalin Zalog
- Managing press relations
Effie Romania: promoting the efficiency awards in advertising awards, on IAA channels, interviewing winners and jurors
Creativity 4 Better – content strategy & execution for the IAA Global Conference, 2017, 2018 
- sending press releases
- newsletters – content writing & reporting
- interviewing speakers and pushing the content to press partners and owned media
IAA School Romania
Personally found of educational projects, I helped build a more comprehensive & extensive online brand for IAA School Romania:
- managing the redesign of the website: design direction, content writing & management of assets, overseeing the implementation with the contractor, QA
- content production: regular interviews & inspiration articles revolving around trends & industry resources
- Mailchimp account set-up & news bulletins send-outs
- Press relations
- social media: setting the IG & LinkedIn Pages, producing written, visual content
- Quarterly analytics: website, social media, newsletters
Laura Tampa, the Director of the IAA School, shared these thoughts about our collaboration:
Raluca is truly dedicated to bringing humanism to brand communications and she will definitely make sure consumers are at the center of the brand’s digital strategy. Even with limited resources, she will strive to offer utility for those engaging with the brands she nourishes. You can count on her to shape a coherent strategy and to also oversee the implementation or get her hands on implementation, from digital reports, to a SoMe calendar or a mailing campaign, from ideation to results. A strategic millennial blend of strategic vision and creative conceptualization I’d definitely recommend.
Catalin Dobre, Chief Creative Officer McCann Worldgroup Romania, speaking at MentorFEST in 2020. Photo: Raluca Turcanasu
AcademIAA & MentorIAA – IAA Romania’s initiative aimed to bridge the gap between the academic & the business, understanding the needs & tensions of both sides and bringing them together.
- social media: visual assets, content
- live event content
- photography
- website content
Details here.
