The Super Yarza Twins: an interview

I met Eva & Marta Yarza at the D&AD Awards in London, 2018, where they also won a Wooden Pencil with their cool Smirnoff campaign. I interviewed them and really enjoyed their optimistic and super hard working, applied mindset. Keep up the awesome GAL POWEH!!! I prepared the following material for the IAA Global Conference...

*Piece developed for IAA Romania| the Effie Awards. Originally published here. Saul Betmead, Chief Strategy Officer Young & Rubicam EMEA is one of the strategic minds behind the Vodafone Red Light campaign, awarded  Grand Prix in Media at Cannes 2016 and Warc Innovation Prize, and the McWhopper campaign, awarded Grand Prix in Cannes 2016. Check...

This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief. It was an amazing learning experience and I highly recommend it to all students and recent graduates. And even to teachers (hinting here at my dear Mrs Madalina Moraru) – the real briefs are an amazing practice material....

After my first 2 days of volunteering before the festival it wad finally time for excitement: inspiring speakers and seminars time! I would soon discover the busy schedule of the day, hopping from stage to stage to see & hear the speeches, just like at a music festival. How do you like them EGGS – at...

Last summer my thesis coordinator and uni mentor, Mrs Madalina Moraru, came to me to see if Rusu+Bortun, the advertising & branding agency I was with, would take some interns. I talked to my colleagues and explained what a nice idea this would be, so they gave me full liberty to mentor them. And I...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016. The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.      ...

The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are). Rusu+Bortun was in charge with the visual...

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

Fares is one of the oldest Romanian tea producers, located in Orastie, the North-West of the country. Together with the design team at Rusu+Bortun, we redesigned the packaging of one of the ranges: Aromfruct.       The fruit shooting & the steam was done with the nice guys from Red Carpet Studio which I dearly...