ADVERTISING WORK: Telecom, UPC Romania – The unconventional fans

UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016. The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.      ...

Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate...