Dobro will never go back to the manual brush

ADVERTISING WORK: Oral-B

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Oral-B needed a campaign to increase awareness and favorability of the Romanian upper class target for the electrical toothbrushes. So, the strategic and senior creatives at Leo Burnett identified the most suitable local influencers for the target and for the brand voice: famous radio presenter Mihai Dobrovolski (Dobro) and TV actress Adela Popescu. The TVCs...

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