ADVERTISING WORK: Telecom, UPC Romania – The unconventional fans

UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016. The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.      ...

Wash&Go was one of my favourite brands to work on during my time at Leo Burnett Romania. Because it used to have a genuine communication and we created ourselves a new opportunity to bring this genuinity back to the brand. Wash&Go is another brand that develops its campaigns elsewhere and then only adapts the voice...

The National Emplyment Agency wanted to communicate on the low employment rates among seniors (55+), as part of an European Commission directive. Rusu+Bortun handled this project, from graphic identity to the ATL communication and I was the account in charge. The campaign was two-folded: on one hand it addressed the senior umployed and on the...

Max Factor, the premium beauty brand of Procter & Gamble, employes little to almost none traditional, ATL advertising. It is a rather PR-led brand, with a lot of in store comm back-up. This is because the brand has only a central brand management team, at Geneva, and it directly works directly with resellers. The resellers...

Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate...