BRANDING: Romanian micro film festival in London

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

Fares is one of the oldest Romanian tea producers, located in Orastie, the North-West of the country. Together with the design team at Rusu+Bortun, we redesigned the packaging of one of the ranges: Aromfruct.       The fruit shooting & the steam was done with the nice guys from Red Carpet Studio which I dearly...

Wash&Go was one of my favourite brands to work on during my time at Leo Burnett Romania. Because it used to have a genuine communication and we created ourselves a new opportunity to bring this genuinity back to the brand. Wash&Go is another brand that develops its campaigns elsewhere and then only adapts the voice...

The Tom Sawyer Effect is a Social and Content and Experential agency based in London. They worked with us at Rusu+Bortun to redesign their identity and web presence. I was in charge with coordinating with the designer and developer to bring to life this cute site. I am quite in love with the identity, especially...

The National Emplyment Agency wanted to communicate on the low employment rates among seniors (55+), as part of an European Commission directive. Rusu+Bortun handled this project, from graphic identity to the ATL communication and I was the account in charge. The campaign was two-folded: on one hand it addressed the senior umployed and on the...

Equatorial is one of the clients I am proud to have worked for. They develop online & offline gamified trainings for multinational companies and have already expanded in a few other European markets. HR people love it and it truly impacts the way employees work together and their efficiency. But please read more on their...

Promenada Mall is one of the most coherent mall brands in Romania – considering their communication and their activations, for the higher class mall target. I was in charge with coordinating with the client, designer and front-end programmer to face lift the website of this mall. The website engine was preconstructed by the same team...

Inspiration of the Nation is a cute website curating inspiring content across the globe. I have collaborated with them on a freelance basis, writing such content pieces, on world famous tattoo artists, craft makers of all sorts, photographers, do-it-yourself art. I really liked thins content writing gig because as long as I followed the editorial...

Ariel is not one of the Procter&Gamble brands in the camp of Leo Burnett – that means Leo is not the global brand agency (but Geometry Global). But, the brand managers are assigned per category in P&G (ie – Laundry in this case) and so they got to know us from working on other laundry...

Porto is probably the city in which I feel most at home, definitely more than in Bucharest, my hometown. That’s because in 2010-2011 I was Erasmus there and this experienced played (and still plays) a huge role in my development, my hopes, my overall approach to the world. Words don’t do enough justice for how...