ADVERTISING WORK: The National Employment Agency

The National Emplyment Agency wanted to communicate on the low employment rates among seniors (55+), as part of an European Commission directive. Rusu+Bortun handled this project, from graphic identity to the ATL communication and I was the account in charge. The campaign was two-folded: on one hand it addressed the senior umployed and on the...

Equatorial is one of the clients I am proud to have worked for. They develop online & offline gamified trainings for multinational companies and have already expanded in a few other European markets. HR people love it and it truly impacts the way employees work together and their efficiency. But please read more on their...

Promenada Mall is one of the most coherent mall brands in Romania – considering their communication and their activations, for the higher class mall target. I was in charge with coordinating with the client, designer and front-end programmer to face lift the website of this mall. The website engine was preconstructed by the same team...

Inspiration of the Nation is a cute website curating inspiring content across the globe. I have collaborated with them on a freelance basis, writing such content pieces, on world famous tattoo artists, craft makers of all sorts, photographers, do-it-yourself art. I really liked thins content writing gig because as long as I followed the editorial...

Ariel is not one of the Procter&Gamble brands in the camp of Leo Burnett – that means Leo is not the global brand agency (but Geometry Global). But, the brand managers are assigned per category in P&G (ie – Laundry in this case) and so they got to know us from working on other laundry...

Evadeaza cu Noi means Escape with Us and it is a brand that does exactly what its name says: it helps people evade the ordinary life into beautiful, nature based experiences. I have collaborated with them on a freelance basis, writing Facebook and Newsletter content, designing Facebook layouts and event posters as well as helping...

Oral-B needed a campaign to increase awareness and favorability of the Romanian upper class target for the electrical toothbrushes. So, the strategic and senior creatives at Leo Burnett identified the most suitable local influencers for the target and for the brand voice: famous radio presenter Mihai Dobrovolski (Dobro) and TV actress Adela Popescu. The TVCs...

Max Factor, the premium beauty brand of Procter & Gamble, employes little to almost none traditional, ATL advertising. It is a rather PR-led brand, with a lot of in store comm back-up. This is because the brand has only a central brand management team, at Geneva, and it directly works directly with resellers. The resellers...

Gillette Venus, the female version of the razors, needed to prove how important legs are for women – women even communicate through our legs’ posture. Hence, because sales increase before the warm season, we were briefed to come with a summer love story that the users should be motivated to follow 6 weeks, with the...

Mr Proper is one of Procter&Gamble brands with a smaller communication budget. Consequently, there are no local campaigns for each market, but adaptations of the central campaign. TVCs were produced in Russia and I coordinated their adaption in Balkan countries. Here’s such an example:   In other countries, the brand goes by the name of...