ADVERTISING WORK: Telecom, UPC Romania – The unconventional fans
Posted by Raluca Turcanasu on / 0 Comments
UPC Romania, one of the largest telecom players in south-eastern Europe, wanted to communicate their special football fan channel bundle during the European Football Championship in 2016.
The creative team at Rusu+Bortun came up with the creative idea of unconventional football fans which was explored in 3 print instances and 3 TVCs.
upc telecom advertising – unconventional fans campaign
upc telecom advertising – unconventional fans campaign
upc – unconventional fans campaign
I acted as lead Account Manager and AV producer (agency side) on this project. The photoretouching was done by NewFolder (awesome & superhelpful guys there) and the TVCs were shot with the help of MultiMediaEst Production house (kudos to all the support and patience!).
