User Research for a mall opening: Obor Area

During my time at Rusu+Bortun I was in charge with several pitches – while I have serious doubts with regard to the efficiency of pitching to new clients (and I will explore this in another post) – here is part of the work I did for one of them. The client was a shopping center...

Blend-a-Med, the toothpaste from Procter & Gamble, is a nice product in my point of view, but it does not allocate the budget for developing tailor-made campaigns, relevant for each market. So, it mainly adapts international campaigns, such as the one with Shakira. The brand often sponsors Romanians got Talent or similar shows to communicate...