BRAND & DIGITAL WORK: The Tom Sawyer Effect
The Tom Sawyer Effect is a Social and Content and Experential agency based in London.
They worked with us at Rusu+Bortun to redesign their identity and web presence. I was in charge with coordinating with the designer and developer to bring to life this cute site. I am quite in love with the identity, especially the colour palette, proposed by Tudor Nastase.
The website is built around a nice masonry, both used in the homepage and in the work and blog area.
And it uses playful brand imagery to communicate the agency’s areas of expertise:
By the way,it is also Tudor who redesigned the logo to portray this pervasiveness of this agency.