A few notes on the Creativity 4 Better IAA Conference #5

I should start by thanking Diana Flutur & Victor Dobre from IAA Romania for managing to pull the inspiring Creativity 4 Better online conference and bringing an engaged, curious audience in spite of the zoom event fatigue 👏 I really found great value in many of the sessions so here’s a briefish digest of Creativity4Better...

One of the most complex & challenging projects I have ever co-organized was aimed at children and teens in Marin, a village in Northern Romania. My role was two-sided: 1) Coordinating the communications for MarinArt. A platform for education through art in the rural world. What did that entice on my side? Part of the...

This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief. It was an amazing learning experience and I highly recommend it to all students and recent graduates. And even to teachers (hinting here at my dear Mrs Madalina Moraru) – the real briefs are an amazing practice material....

After my first 2 days of volunteering before the festival it wad finally time for excitement: inspiring speakers and seminars time! I would soon discover the busy schedule of the day, hopping from stage to stage to see & hear the speeches, just like at a music festival. How do you like them EGGS – at...

After 1.5 months of creative entrepreneurship fidgeting, drifting, navigating unfamiliar waters… here I am at the awe-inspiring D&AD Festival. I decided to volunteer while I was still working at a local Romanian agency, in the rush of the moment. I was then contacted by Ian Lowe, the volunteer manager and a super skilled, hands-on event...

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

The Kindness Stock Exchange is a CSR platform from BCR-S, the ERSTE bank in Romania. It provides a platform for NGO projects in need of fundraising, with the key differentiator that donators do not pay any bank fee for their transacted sums (no matter how low they are). Rusu+Bortun was in charge with the visual...

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

The Tom Sawyer Effect is a Social and Content and Experential agency based in London. They worked with us at Rusu+Bortun to redesign their identity and web presence. I was in charge with coordinating with the designer and developer to bring to life this cute site. I am quite in love with the identity, especially...