3 bookmarks of inspiration when working with webdesigners

I always believe in the power of two: not two working simultaneously on the same task but consulting each other, completing each other, improving the work together. I developed on this here. Working closely with web designers and developers I gathered up a list of inspiring resources to help us in brainstormings & briefings, when...

During my time at Rusu+Bortun I was in charge with several pitches – while I have serious doubts with regard to the efficiency of pitching to new clients (and I will explore this in another post) – here is part of the work I did for one of them. The client was a shopping center...

Patru Maini is the construction materials producer with a mission to save the world. Well, at least help the worlds of children in small towns and secluded villages who go to school (or to hospitals for that matter) in horrible conditions. They were my all-time-favourite client during my time at Rusu+Bortun, check the rebranding and packaging...

Patru Maini (Four Hands) is a construction producer with a social mission: improving life conditions for children, by renovating public facilities, such as schools, kindergardens or children hospitals. During my time at Rusu+Bortun I have actively contributed to developing their brand. The agency had recently audited the company (previously named Baumix) and rebranded them (that...

Patru Maini, the construction materials producers with a social mission (read more here & here) needed to focus its communication efforts on its main sales target: craftsmen. Context: People that interacted with the brand via the social actions – the renovations of kindergartens,  schools and children hospitals – became brand advocates. Patru Maini is for...

Conexiuni.AutismRomania.Ro is the first ever web project I ever built, together with my 2 colleague developers at Rusu+Bortun. The client, Autism Romania, needed a digital platform to interact with parents of Autistic young people, recruiters willing to work with this target and the young people themselves. I helped them with the information structure and then...

The Crystal Maze used to be a British TV game show in the early 90s and The Tom Sawyer Effect Social & Content Creation agency in London teamed up with Rusu+Bortun to develop the online experience. Everyone on the project was quite thrilled on how it came up and I am excited to see how...

The Romanian Cultural Institute in London organized a small Romanian Film Festival in 2016 in London. Together with the creative team at Rusu+Bortun Brand Growers, we developed the project branding – a modern interpretation in sparkling colours of the national flag, as a filter that the art director applied on key frames from Romanian movies. We...

The Tom Sawyer Effect is a Social and Content and Experential agency based in London. They worked with us at Rusu+Bortun to redesign their identity and web presence. I was in charge with coordinating with the designer and developer to bring to life this cute site. I am quite in love with the identity, especially...

Equatorial is one of the clients I am proud to have worked for. They develop online & offline gamified trainings for multinational companies and have already expanded in a few other European markets. HR people love it and it truly impacts the way employees work together and their efficiency. But please read more on their...